Ideas & Ideation is a collection of personal projects and design pitches that aims to explore different solutions to a design problem.

Blue Angel is a personal project. I created this illustration of a girl just for fun, because I love to draw and illustrate girls. Then I came up with an idea if I can use the image to create a perfume brand for young girls. Thus the idea came to me of this Blue Angel brand, with perfume lines ranging from Light Mist, Angel’s Spray and a stronger scent called Noir.

MUSIC SG is a pitch project for the National Library’s online collection of music files.

National Parks is also a concept pitch design project for National Parks, with the idea that all the Parks in Singapore are just a stone-throw’s away from where you live. It aims to encourage residents to explore Singapore Parks, starting with the one in your neighborhood.