CITIGEMS

THE BIG QUESTION

 How do we improve the user experience as well as the UI design of this iconic Singapore Jewellery brand?

THE DETAILS

 Citigems, an iconic Singapore Jewellery brand is in need of a facelift. They have commissioned our Design & Tech Team to do the design and build of their web revamp.

One of the challenges that we have faced is that their product images are inconsistent and each sub-brand has their own identity. We need to make sure that harmony is achieved across all the brands in terms of the use of web elements like fonts, colours and image treatment.

We have taken advantage of the use of modular design. Content updates will be easier to manage without sacrificing the layout and design of the site.