CANON PHOTOMARATHON

THE BIG QUESTION

How to create a consistent look and feel for all participating countries across East and South Asia for Canon’s iconic photography event, the Canon PhotoMarathon?

THE DETAILS

Their previous agency failed to deliver a CMS that can be used by all country admin for the Canon PhotoMarathon. This resulted to a disjointed user experience and user interface across participating countries in the region.

The Canon PhotoMarathon event was a brainchild of the Canon Singapore Team. It’s a whole day event where both photography enthusiast and professionals take the grueling challenge of shooting photos with 4 different themes within a timeline. At the end of the day, winners will be declared for different categories. The Grand Winner will have the chance to participate in an all-paid expense trip to the PHOTO CLINIC usually held in picturesque places. The PHOTO CLINIC gathers all the winners from different regions where photography workshops are held by well-known Canon Photographers.

THE SOLUTION

There are 2 types of website that we have designed and built for Canon PhotoMarathon:

1.     The first one is the landing site for Asia. This features all the news and the registration updates for PhotoMarathon across the region.

The old photo galleries was build on Adobe Flash which is really outdated and has already reached its demise in the digital world. The new galleries are built in html5. The PhotoMarathon winners as well as the Photo Clinic pages are built to highlight and feature the photos as well as the photographers. Finding and browsing the images has been built seamlessly with easy filtering function. The photos and the photographers are the heroes.

2. The country websites. We have created a central design guideline for each participating country. We have given some freedom for a bit of customization, but we made sure that each country website functions as part of the whole PhotoMarathon ecosystem. We have built and launched country websites for Singapore, Malaysia, India, Vietnam, Thailand and Indonesia. These responsive websites are also accessible in 5 Languages; English, Bahasa Indonesia, Viet, Thai and Chinese.

THE RESULT

Our team had been running the Canon PhotoMarathon website on its 3rd year now. Country websites have been able to release their registration schedule as early as possible. Frequent and easy update to the site is now workable with the newly-improved CMS.

We have been continuously making improvements on the design and the user experience based on our user’s behavior. User interface are also updated timely to the current trends in interface design.