a crayon's life

http://www.singhealthimu.com.sg/

We have won this pitch project for Singhealth's Investigational Medicine Unit.

The design brief is to create a microsite that would be focused on medical research. The website aims to attract people to sign-up as volunteers for medical research. It is also targeted to attract medical researchers to sign-up for a partnership.

Our design solution is to highlight this two main target markets and directly talk to them about the benefits and safety of volunteering for a medical research.

Abacus ( http://www.abacus.com.sg ) is Asia Pacific’s leading provider of travel solutions and services. It boasts of a wide distribution of travel content from hundreds of travel suppliers including airlines, hotels, car rentals and insurance providers.

Our Company, Forecepts have been one of their technology partners and have been extensively working with them on their products, namely Abacus Webstart and AbacusTripPlan.

Abacus approached our team and asked us to propose new ideas and new technology for an improved travel platform for their Abacus Webstart Product. They want to brand it as a "Premium" product and sell to their premium clientele.

We have closely worked with their marketing team to devise and create Abacus Webstart Premium. I have created a fictional travel brand, called “Me & My Crazy Feet” to be used in their demosite.

It was 2 years ago when we have proposed the idea of creating a booking system using the latest technology in web design which is Responsive Web Design. This is quite risky, because 2 years ago, RWD was still in its infant stage and all of us in our team are all just starting to adapt to this new web trend. The good thing is that we were able to convince the client to take the risk with us and embrace this emerging technology. I have worked closely with the client, the project manager and the technical team from planning the information architecture of the website, wireframing, designing the actual screens for Responsive Web and Mobile, to testing and further reiterations to the design. This project had been a great learning experience for our team as well as our clients and all of us have greatly benefited from this endeavor.

 The client is very happy with the end product and as of this time of writing, they were able to sell the design and the technology to UOB Travel.

http://www.trueyoga.com.sg/

My mind is a constant chatterbox, with multiple thoughts trying to fit into my conscious mind. Practicing yoga and meditation have greatly helped me to tame these never-ending stream of thoughts, and helped me bring my mind back into focus.

I was really excited when I found out that we will be designing a new website for True Yoga, one of Singaopore’s major Yoga Centres. The design thinking and process comes naturally.

The company’s goal for this re-design is to improve the art direction and content management of their website. They also wanted to easily feature their promotions and advertisements from their partner companies.

I started my design process by creating mood boards, collected images that resonates with the idea of serenity and peacefulness.

One of my concept uses earth tones and subdued colours combined in deep contrast with True Yoga’s corporate colour of deep purple. The client liked this idea but they feel that it looks more like a website for a “Spa” rather than a “Yoga” website.

So I presented them with another concept; I used a very subtle airbrushed combinations of their corporate colour, purple and added hints of periwinkle. I wanted to communicate a feeling of lightness and air, a design element that would communicate the air that one breathes as one Yoga practitioner breathes their “Ohm”.

The client was really pleased and happy with this concept and I was able to achieve my design goal. Their reaction to this 2nd concept is that they want to recite the “Ohm”.

Communicating Energy, Action and Vibrancy: True Fitness Website Revamp

http://www.truefitness.com.sg/

True Fitness, one of the biggest health club in Singapore wanted a new website that strongly communicates energy, action and vibrancy. They wanted bright and bold colours. I presented two main concepts that aim to represent movement. One is a succession of a fluid motion of waves done in thick lines. The second is an overlapping of angular thick lines that exemplifies repetitive, pulsating movements.

I want the lines and patterns to dominate the screen. I want to draw the experience of working out at the gym, doing reps and gradually increasing the intensity of one’s workout.

The client loved the fluid waves in bright, bold colours.

The website was developed with the CMS, Expression Engine. The beauty of this CMS is that it allows the developer and the designer a lot of freedom and creative space to play with.  With this flexibility also comes a great challenge. It allows the end client to fully manipulate the design and style of the live site. Our solution is to provide a carefully planned design style guides to maintain the consistency and art direction of the website.

http://www.fegj.com.sg/

Far East Gems & Jewellery approached our team to create a website for their company. They are the makers of hand-crafted, made-to-order luxury jewellery with clients in Singapore, Malaysia, China, Indonesia, Japan, Australia and America.

They wanted to communicate an image of quiet elegance and a sense of tradition. Their jewelry artisans are talented craftsmen, and with this comes a concrete proof of the authenticity and uniqueness of their jewellery pieces.

They wanted to have full control on the content as they are always uploading new images of their products. We have created a full CMS website coupled with a well-planned design style guide to help them maintain the consistency of the over-all art direction of the website.

Drawing and painting is my first love, long before I plunge into the world of digital illustration. These are collections of my favourite pieces, using watercolour illustration and digital illustration.

My maiden voyage into the art world started when my parents handed me my first crayons. As with any child, I can’t stop drawing. I draw on walls, on the floor, on papers, everywhere! It’s always a joy to fill up colours on a colouring book, and my childhood memories were mostly remembered in vivid hues of purples and reds and sunny yellow. Thus the name, “crayonslife” which I have adapted from my old website called A Crayon’s Life, a little homage to the humble crayon that helped me to open up a world of endless possibilities in this crazy world of design. 

Ideas & Ideation is a collection of personal projects and design pitches that aims to explore different solutions to a design problem.

Blue Angel is a personal project. I created this illustration of a girl just for fun, because I love to draw and illustrate girls. Then I came up with an idea if I can use the image to create a perfume brand for young girls. Thus the idea came to me of this Blue Angel brand, with perfume lines ranging from Light Mist, Angel’s Spray and a stronger scent called Noir.

MUSIC SG is a pitch project for the National Library’s online collection of music files.

National Parks is also a concept pitch design project for National Parks, with the idea that all the Parks in Singapore are just a stone-throw’s away from where you live. It aims to encourage residents to explore Singapore Parks, starting with the one in your neighborhood.